In the fast-paced world of business, small online point solutions often emerge as quick fixes to address immediate needs for as little as £10 per user per month. However, relying on these isolated systems can create a host of challenges for growing businesses. As companies expand, the limitations of small point solutions become increasingly …
The Labyrinthine Web
What if CRM were to feature in a Stephen King horry story? "Arcane Pages" In the fog-drenched town of Castle Rock, nestled amidst the ancient streets, stood a mysterious bookstore called "Arcane Pages." It was a place where shadows danced upon the shelves, and whispers of forgotten tales echoed in the air. The bookstore's owner, Maxwell …
The Tale of Ebenezer’s Transformation
A lighthearted look at the benefits of CRM to Ebenezer Scrooge In the heart of Victorian London, there lived a shrewd and solitary merchant by the name of Ebenezer Scrooge. He owned a small business, Scrooge & Co., where he traded goods with a heart as cold and unyielding as the winter wind. But destiny had a plan to thaw the icy depths of …
Continue Reading about The Tale of Ebenezer’s Transformation →
The Bridge of Connections
A ChatGPT exclusive... Once upon a time, in a bustling town, nestled between the rolling hills, there was a small family-owned business called "Harmony Crafts." It was an SME that specialized in handcrafted home decor items. Emma, the ambitious and passionate owner of Harmony Crafts, had a vision to take her business to new heights. One sunny …
The Trailblazer’s Triumph
I hate features and benefits lists for products or services. They are soooo boring and don't engage me. But stories do work for me. Do they work for you? Most SME owners tend (generalising here...) to be visual or kinethetic learners, which means they learn by doing or seeing. And a story allows someone to visualise what is being …
What has ChatGPT ever done for you?
Like many others, I have been exploring the capabilities of ChatGPT both for text and image generation. What I have found amazes me. Its ability to generate really good, engaging content in seconds from the shortest prompt is incredible. I can see why so many creative writers are concerned about its capabilies. And as photographer, the image …
Continue Reading about What has ChatGPT ever done for you? →
The Effective Marketing Company – latest interview
I've always felt more comfortable behind a camera than with it pointing at me! So when I was asked to consider being intereviewed by Martin Henley in his "Effective Marketing" series I was unsure. But I'm glad I did the interview. I leave you to judge whether I had anything interesting to say! Martin break the interview up into chapters on …
Continue Reading about The Effective Marketing Company – latest interview →
Tracking your LinkedIn success
"If you can't measure it, you can't manage it" If that's true, then do you want a way to track your activity and success on LinkedIn? A simple one page log that tracks what you have done and what results you are getting... then we've done the work for you. Download our LinkedIn Daily Activity Tracker here …
The 3 Minute Guide to LinkedIn Success
LinkedIn! Where to start? You want credibility, leads, business but it's all too complex. I've distilled your marketing efforts on LinkedIn into this 3 minute guide: Use, enjoy and let me know how you get on. If you want more on how to use LinkedIn, I have also given a one hour interactive masterclass on how to become a thought …
Continue Reading about The 3 Minute Guide to LinkedIn Success →
How Your Health Affects Your Sales
Are you healthy? Really healthy? Are you sure? The overwhelming majority of salespeople I have encountered are not healthy. The life of the business person does not lend itself to healthiness. You may well be physically fit and not overweight, but this is not the same thing as being healthy, you may think you are healthy but you probably haven’t …
