Where to start? You want credibility, leads, business but it’s all too complex.
I’ve distilled your marketing efforts on LinkedIn into this 3 minute guide:
Use, enjoy and let me know how you get on.
If you want more on how to use LinkedIn, I have also given a one hour interactive masterclass on how to become a thought leader on LinkedIn. It is a LOT longer than the summary above, but the content is detailed and the questions towards the end are really useful: