What if CRM were to feature in a Stephen King horry story? "Arcane Pages" In the fog-drenched town of Castle Rock, nestled amidst the ancient streets, stood a mysterious bookstore called "Arcane Pages." It was a place where shadows danced upon the shelves, and whispers of forgotten tales echoed in the air. The bookstore's owner, Maxwell …
The Tale of Ebenezer’s Transformation
A lighthearted look at the benefits of CRM to Ebenezer Scrooge In the heart of Victorian London, there lived a shrewd and solitary merchant by the name of Ebenezer Scrooge. He owned a small business, Scrooge & Co., where he traded goods with a heart as cold and unyielding as the winter wind. But destiny had a plan to thaw the icy depths of …
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The Bridge of Connections
A ChatGPT exclusive... Once upon a time, in a bustling town, nestled between the rolling hills, there was a small family-owned business called "Harmony Crafts." It was an SME that specialized in handcrafted home decor items. Emma, the ambitious and passionate owner of Harmony Crafts, had a vision to take her business to new heights. One sunny …
The Trailblazer’s Triumph
I hate features and benefits lists for products or services. They are soooo boring and don't engage me. But stories do work for me. Do they work for you? Most SME owners tend (generalising here...) to be visual or kinethetic learners, which means they learn by doing or seeing. And a story allows someone to visualise what is being …
What has ChatGPT ever done for you?
Like many others, I have been exploring the capabilities of ChatGPT both for text and image generation. What I have found amazes me. Its ability to generate really good, engaging content in seconds from the shortest prompt is incredible. I can see why so many creative writers are concerned about its capabilies. And as photographer, the image …
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